Kyochi Kijima, Value Orchestration Platform

At #hsse2012 @jimkijima further develops two-layer model of service system value cocreation. (1) Co-development, with co-elevation that promotes higher expectations for server. (2) Value orchestration platform for parties to get on board, emphasized in this talk. Examples of Amazon, Apple App store, Google, all orchestrate value without possession of the goods. Three management strateigies, (a)involvement, (b) curation and (c)empowerment, for economies of (a) scale, (b) scope and (c) skill, citing Henry Chesbrough. Paper is on AHFE CDROM