Gen Y: the most book-loving generation alive? | Husna Haq | Aug. 15, 2012 | CSMonitor.com

Young adults (age 22-32) are buying more paper books, while baby boomers are switching to digital.

Believe it or not, Generation Y might just be the most bibliophilic generation alive, according to a new consumer study. Gen Y – those born between 1979 and 1989 – spent the most money on books in 2011, knocking the longtime book-buying leaders, baby boomers, from the top spot, according to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review.

It turns out that while everyone was paying attention to more high-profile, headline-grabbing changes like the switch from print to electronic books, “a significant shift that has been under the radar” was quietly toppling traditional consumer publishing expectations. “With Baby Boomers accounting for the highest percentage of the general population, that age group has historically spent the most on books,” writes the Bowker Market Research panel, which, along with Publishers Weekly, helped conduct the report. “In 2011, however, that changed, when Generation Y… took over the book-buying leadership from Baby Boomers…”

The details, according to the Sacramento Bee’s reporting: baby boomers’ share of book expenditures fell from 30 percent in 2010 to 25 percent in 2011, while Gen Y’s expenditure grew from 24 percent in 2010 to 30 percent in 2011 – a near-mirror-image swap. Not as surprising, about 43 percent of Gen Y’s purchases are geared toward online book buying, ”adding momentum to the industry shift to digital,” according to the report.

This news piqued our interest, but we can’t say we were entirely surprised. As The Beat wrote, “…this is really just a matter of time and aging…” It’s also, they pointed out, a message to publishers of a potential shift in audience taste. After all, this newly dominant Gen Y audience “was raised on Bruce Timm, The X-Men, and Buffy,” says The Beat.

Gen Y: the most book-loving generation alive? | Husna Haq | Aug. 15, 2012 | CSMonitor.com at http://www.csmonitor.com/Books/chapter-and-verse/2012/0815/Gen-Y-the-most-book-loving-generation-alive.

Gen Y: the most book-loving generation alive? - CSMonitor.com

Advertisements
About

David Ing blogs at http://coevolving.com , photoblogs at http://daviding.com , and microblogs at https://ingbrief.wordpress.com . See .

Posted in status

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Beyond this microblog
This content is syndicated to Twitter. For professional perspectives, look to Coevolving Innovations; for a photoblog, look to Reflections, Distractions.
  • 2017/01 Moments January 2017
    Toronto, Ontario. (A whole month without leaving town, since Don Mills and Scarborough are Metropolitan Toronto)
  • 2016/12 Moments December 2016
    Helsinki; Finland; London, England; Dublin, Ireland; Toronto, Ontario; Fairfield, Iowa
  • 2016/11 Moments November 2016
    Markham, Ontario; Toronto, Ontario; Scarborough, Ontario; London, Ontario; Montreal, Quebec; Brussels, Belgium; Woluwe Saint Pierre, Belgium; Amersfoort, Netherlands; Hameenlinna, Finland
  • 2016/10 Moments October 2016
    Toronto, Ontario; Richmond Hill, Ontario; Don Mills, Ontario; San Francisco, California; Oakland, California; Berkeley, California; San Jose, California; Mountain View, California; Las Vegas, Nevada; Los Gatos, California
  • 2016/09 Moments September 2016
    Toronto, Ontario (all images within bicycling distance of home)
  • 2016/08 Moments August 2016
    Washington, Iowa; Fairfield, Iowa; Cedar Rapids, Iowa; Toronto, Ontario
Contact
I welcome your e-mail. If you don't have my address, here's a contact page.
%d bloggers like this: